
Jay
UX Guru
What gets them going
Jay gets pulled in by the moment a messy customer journey finally clicks, fewer dead ends, better decisions, and experiences that feel obvious in the best possible way.
A win, and a wildcard
Customer portal redesign
Outcome: Reduced support questions on key flows, lifted completion rates, and gave product teams a design system they could actually reuse.
Their role: UX lead, research, journey mapping, prototyping, usability testing, and design system direction.
Fun fact
Can spot a confusing button label from across the room, politely, but with the energy of someone who has seen too many checkout forms suffer.
Skills snapshot
Hard skills
- UX research94
- Interaction design92
- Design systems88
Soft skills
- Customer empathy95
- Workshop facilitation90
- Product storytelling87






